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WEBSITE ARTICLES

Don’t Let Your Dealership Bleed with the Heartbleed Bug

On Friday April 4, a large internet security bug was discovered that has made national news. The “Heartbleed” bug has created a security threat for many large and popular websites (such as Yahoo, NASA, and OKCupid). While the bug was just discovered, it has been in existence for the past two years. This means that users’ private information may have been compromised during that period.

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How to Get Your Content Ranked

You spend a lot of time working on content for our site and blog, and once you have content you want it to work for you. To do this, you must know how to get your content noticed and ranked on Google and Facebook.

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“Too Much” Content Doesn’t Exist

There comes a time for all of us when writing content for our blog that we think,  “There. That’s enough. I certainly don’t need any more content now!” Sadly, this simply isn’t true. There is no such thing as too much content, and to stay relevant, you will never truly be “done.” It is vital to the success of your website, blog, and ultimately your sales, that you continue to create and publish new, unique, and relevant content.

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Is Your Social Media Protected?

Security, hacking, and password threats are issues that most computer users think about, but do you apply that same consideration to the security of your social media accounts? Your social media is one of the biggest weapons in your digital marketing arsenal, and it too must be protected.

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Save Time with Your Social Media

You want a quality social media presence and to nurture positive relationships through it; however, you also don’t have all the time in the world to manage your social media accounts. So how can you trim down the time that you spend managing your accounts without sacrificing quality and presence?

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SEO ARTICLES

What is Google+ Authorship?

While Google+ Authorship first came on the market a few years ago, it’s only in the last few months that it has begun to really make an impact. Why? Because Google+ Authorship links the author to any posted content. Right now, content is king, and Authorship’s ability to match your social media presence with your content and SEO is unprecedented.

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Why Should You be Using Bing in 2014?

When it comes to the search engine market, there's no doubt Google is king. While it is the biggest, it’s certainly not the only search engine option. Microsoft’s Bing has been making a strong showing of late and shouldn’t be ignored when putting together an online marketing strategy.

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SEO Checklist for 2014

January is coming to a close, which means the time to start your SEO strategy for the year ahead has arrived. Setting up a checklist is an ideal way to make sure all your bases are covered on the search optimization front.With that in mind, you’ll want to consider the following when putting together your SEO plan of attack for 2014.

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Heatmap: Above the Fold or You Do Not Matter

Heatmap: Above the Fold or You Do Not Matter

There are those who grade search engine optimization based upon being on the first page of Google. This is far from the truth, as this heatmap shows. If you're not at or close to the top, you pretty much don't exist.

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SOCIAL MEDIA ARTICLES

Notable 2014 Social Media Site Trends

It’s only February, but trends are already starting to appear for social media in 2014. Facebook, Google+, Twitter, and Pinterest still prove to be the must have social media marketing tools for dealerships as these platforms grow to even greater heights and new tools will come into play as well. Keep the following in mind as you leverage your social media in 2014.

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February 2014 Tip of the Month: How to Leverage Your Employees Social Media Activities

Due to the rapid growth of social media, employers and employees have fought to find a balance between social media and the workplace.

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Social Media Users Today: Stats Every Marketer Should Know

As they do every year around this time, the Pew Internet Project has released their annual social media update. For publishers and SEO marketing professionals, just knowing how to use social media is not enough. To get the most mileage possible from your efforts, it’s just as important to know who is using social media.

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4 Social Media Upgrades Happening in January 2014

Thanks to social media’s fast pace and ever evolving landscape it’s important for marketers to keep on top of the most recent features and developments. Savvy dealerships keep up to date on these changes and plan their marketing strategies accordingly. With that in mind, here are four recent Social Media upgrades making news January 2014.

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Improve your Twitter Presence in 2014

Twitter is one of the most talked about and beloved social media platforms ever. Fast paced and engaging, the site has cool cache that Facebook just can’t seem to replicate. The microblogging site isn’t just winning popularity contests with the young. While teens prefer tweeting over posting to Facebook, Twitter's fastest growing demographic is actually the 55-64 age-group. Considering that consumers of all ages use the site as a sounding board to discuss products and services, it’s important that an active Twitter account be part of your dealership's marketing strategy. Here are a few things you can do that will help Twitter become a valued asset in your social media arsenal.

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DigiGo Move Ahead
Apr 23

Content is King; Is Your Website Content Worthy of the Crown? April 23, 10 AM MTN. http://goo.gl/TtEO98

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Content is King; Is Your Website Content Worthy of the Crown?

www.dealerwebinars.com

Tips for creating website content that matters to your customers and search engines.

DigiGo Move Ahead
Apr 22

You can push your competition off Google with 3 easy steps. Learn how: http://goo.gl/pnOjmp

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Take Back Page One on Google

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Learn how to own Google's 1st page and push your competition off of it.