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“Too Much” Content Doesn’t Exist Wednesday, April 23rd, 2014

“Too Much” Content Doesn’t Exist

There comes a time for all of us when writing content for our blog that we think,  “There. That’s enough. I certainly don’t need any more content now!” Sadly, this simply isn’t true. There is no such thing as too much content, and to stay relevant, you will never truly be “done.” It is vital to the success of your website, blog, and ultimately your sales, that you continue to create and publish new, unique, and relevant content.

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The Foundation of Social Posts: Grammar Wednesday, April 16th, 2014

The Foundation of Social Posts: Grammar

The current focus of digital marketing has us concentrating so much on content, content, content, that sometimes we forget that while content is what drives our SEO, it has a supporting foundation, and that support is grammar. Of course grammar shouldn’t get in the way of creating your content, and certainly shouldn’t become the focus of your posts, but its value still shouldn’t be ignored.

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How to Convert Social Media Fans to Customers Wednesday, April 09th, 2014

How to Convert Social Media Fans to Customers

You spend a lot of time updating and managing your social media sites, hoping to increase your fan base and engage past and future clients. But do you know how to convert those social friends into shoppers?

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How Long Do Your Tweets Work For You? Thursday, April 03rd, 2014

How Long Do Your Tweets Work For You?

Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.

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What kind of marketing media are you using? Wednesday, April 02nd, 2014

What kind of marketing media are you using?

When it comes to social media marketing, there are 3 types of media that you can use to increase interest in your dealership. Dealerships require a well-rounded media strategy to successfully leverage their brand and create greater brand awareness.

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9 Ways to Diversify Your Social Content Wednesday, March 26th, 2014

9 Ways to Diversify Your Social Content

Content is king, but it can be difficult to continue to come up with new and exciting content ideas for you website, blog, and social media.

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Where to Start When Creating Content for your Dealership Wednesday, March 19th, 2014

Where to Start When Creating Content for your Dealership

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

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How to Boost Your Inventory Using Social Media Wednesday, March 12nd, 2014

How to Boost Your Inventory Using Social Media

Online inventory is the lifeline of your dealership. Significant money and time is spent hosting your inventory, creating high-quality VDPs, and using inventory boosting technology.  So what else can you do to further leverage your inventory? The answer is to get social media involved. 

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Why Should You Blog? Wednesday, March 05th, 2014

Why Should You Blog?

Blogs have become a cornerstone in digital marketing due to their ability to create a casual level of communication, which in turn increases conversation. Trust is built between the blogger and consumer through this dialogue, which allows dealers to provide them with a source to learn about their products in a trust worthy, information based atmosphere.

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Google Hummingbird: Everything Digital Marketers Should Know Wednesday, February 26th, 2014

Google Hummingbird: Everything Digital Marketers Should Know

Now that we’ve had a few months to adjust to Hummingbird, one of Google’s biggest algorithm changes ever, it’s an opportune time to examine the impact of the new system. Google announced the new search algorithm on the eve of celebrating its 15th birthday back in September 2013. However, the search engine giant had actually rolled out the changes a month prior.  Designed to be more precise and provide faster query results, the algorithm is based on conversational search, focusing on user intent versus individual search terms.  So what have we learned in the few months with Hummingbird?

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DigiGo Move Ahead
Apr 23

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